5 Common Mistakes People Make When Purchasing a Copier

We say it often on this blog: Purchasing a copier or multi-function printer for your business is a big decision. It is a decision most businesses do not make everyday, so you want to make sure you make the right one. In my 20-plus years with Sharp, I have seen customers completely satisfied when they have selected a copier that fulfills all of their needs. I have also helped many clients that made decisions that were less than optimal make better decisions for the future. What are the most common mistakes I have seen businesses make when purchasing a copier [...]

Take Your Printer or Copier for a Test Drive Before Purchasing

So many choices, so little time! With a wide variety of choices available in printer and copier equipment, you want to choose the best option for your organization or business. Do you need document scanning abilities for electronic filing or sending? Do you only need to print in black-and-white or does your sales team need high-quality color copying for full-color presentations? Or maybe your biggest concern is ease of use for your employees. Whatever your needs and concerns, a hands-on demonstration can easily answer those questions and help you make a great decision. Having led several equipment demos during my [...]

How to Recruit for B2B Outside Sales Positions

Although economic analysts tell us the hiring candidate pool is overflowing right now due to the recent recession, I still think it's a challenge to hire the right person for a business-to-business outside sales representative position. In our industry, copiers and printers are more than just office equipment, they are technology solutions that improve business workflow. An outside sales rep needs to not only be assertive, personable and motivated, he or she also needs to have a strong understanding of the technical products and software we offer. It requires just the right fit. If you're in the process of recruiting for [...]

Six Tips to Get the Most from Your Sales Prospecting Database

A couple months ago, I shared five steps to conquering sales call reluctance, including the need to have a purposeful goal each morning (i.e. the number of calls you need to make in order to generate the sales you want.) A key component to success with this goal - and cold calling or sales prospecting in general - is an accurate, updated sales and marketing database. A database of prospective customers is only as good as what the sales person enters into it. If you're just starting out in a sales position or in a new sales territory, hopefully your predecessor left [...]

Five Steps to Conquering Sales Call Reluctance

I've been selling office equipment and related technology since 1993, and over the years, I've talked with many sales people in many different industries. One thing we all have in common is the occasional attack of what's now termed "call reluctance." I still think of it as simply fear of rejection. Since becoming a sales manager for Copeco in 2007 (and even before), I've helped several sales employees recognize and deal with call reluctance. It's a normal part of sales and often occurs when you're in a slump or if you're new to an industry. However, it must be handled [...]

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COPECO is your complete consumable resource center. Whether you need sales or service support, we are ready to help you today!

If you require supplies for your printer, copier, or fax, we carry virtually anything your office needs:

  • Printer Inks
  • Staples
  • Back Up Media
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  • Copier Toner
  • And more...

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